Goal 4
Define and promote Milton's brand for new economic development
Prioritizing efforts to elevate our reputation will enable Milton to attract those seeking a better place to live, to work, or to build a company.
Develop a sub-brand to support Milton’s economic development efforts.
Actions:
- Create a Choose Milton brand and messaging platform.
- Refresh Milton’s economic development digital presence, in concert with its new identity and messaging.
Market Milton’s target clusters, including those with FDI potential, to gain investment.
Actions:
- Hire a full-time marketing professional to support Milton’s economic development efforts.
- Prepare industry investment marketing portfolios (brochures and videos) for each sector.
- Build a standalone attraction website that promotes real estate assets, data, and tools of interest to site selectors.
Implement a marketing plan to engage stakeholders, including business leaders, policymakers, and partners.
Actions:
- Develop and execute a communication plan for updating Milton stakeholders on impact, metrics, and activities.
- Host, in collaboration with partners, an annual economic development convening.
- Design, publish, and promote an annual report.
Celebrate Milton’s business and entrepreneurial success stories.
Actions:
- Create a systematic means for communicating entrepreneurial and start-up successes: website, blogs, social media, and direct emails.